DATA INTEGRATION
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INTERNAL AND EXTERNAL DATA
Operational system use within a business is extensive and varied, with each system
responding to its own requirements and specializing in a particular field. Companies
today tend rely on different systems for each particular business need they have.
Common business practices that rely upon specialized systems include: Customer
Relationship Management (Sales Force), Customer Service and Support (Zendesk),
Billing (SAP) etc. Aside from internal company data, there is a lot of external data
that exists outside of the company that can be valuable if used correctly.
This data includes social network data, weather, public events, demographics, and
more, all of which can be used to help shape the next product launch or marketing
campaign.
THE CHALLENGE
Interpreting data from operating systems is not straightforward, it requires familiarity with the systems and with how to connect them. To add to the complexity, the stored data is not always readable or easy to retrieve and the systems work independently from each other.
After successful data extraction, it’s important make sure everything is in sync since data is flowing in from multiple sources (including external sources). Most of these external systems are cloud based and have their own unique APIs. Integrating these external systems and their data with internal company data while displaying everything in one uniform and insightful way is not easy.
WHY DATAMAX?
Datamax has vast experience with integrating operational systems. We are familiar
with modern commonly used APIs and when we encounter new systems we are
quick to adjust. To help ensure quick and reliable data integration we have
developed a custom ETL that gathers useful external data and even loads it into
cloud databases.
Our experience will save you valuable time in trying to
understanding a specific API, integration development, or data processing.